logo critique
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- lw-d
hi all,
working on a logo, just wondering if the talented people who hang out here could give me some feedback, good or bad. The company is a graphic design studio. Heres the logo:
Not experimented with colours yet, just wanted to get the style right first. I also had planned to create an icon to go with it, not sure if it will be too busy though.
Thanks
Lee
- ********0
The fact i'm going to have to ask the following question probably isn't a good sign.
what is it meant to say?
- Baskerville0
what's the company called?
- Bluejam0
'blend'
?
start again
- chossy0
I think it says blend?. I don't really like it :(
- neue75_bold0
rhinoplasty?
- lw-d0
Yeah blend, guess its not good if you can't read it :(
- subversve0
i think it says BLEND. i could read it (although i had to figure it out). it looks a bit like middle eastern writing (farsi?), which might no want to make people take the time to realize it's english.
- exador10
good idea, nice try at it...
but overall the concept is a tough one...i'd scrap it and start again...
this version is too close to looking like sanskrit...
keep working it tho, and show us what you come up with next
cheers
ex
- lw-d0
I have the thing sketched on paper, looks more clearer in the sketch version, guess I should figure out where I went wrong and simplify it.
Thanks for the feedback all, after deep breaths and after wiping a few tears, its back to the drawing board :)
- lw-d0
I'll scan my initial sketch, see what you all think.
2secs...
- dopepope0
I don't think it was that difficult to read, nor do I think you are off to a bad start. Your concept works actually, but your execution is only just starting. Try blending those shapes a bit more tho. For example, as it is now, you have the top arches of both the 'b' and the 'd' as separate shapes... try blending them with their coresponding stems. It may be more pleasing, and more cohesive.
- dyspl0
while you scan, maybe some words about the brief you had would help.
IMHO designing a logo while having as 1st priority how it looks makes this job really hard.
and for a design agency it becomes even harder.
- lw-d0
- version30
shrink the dot
round/smooth everything
seems too forced(does look a little familiar though)
-well, if i were your CD.-
- HumanMale0
Second one down.
I don't think it's hard to read?
Just don't add those dots in the middle of letters where they aren't needed. Turns the 'n' into an 'a' in my eyes, which you don't need.
- dopepope0
yeah, insight into the company it's for, as well as client wishes is always helpful for a critique that will help.
- lw-d0
dyspl - know what you are saying about the brief. The brief was open, I know thats a nightmare for a designer to work with, but thats what I had.
Lee
- lw-d0
did I mention that I part own the company.... nightmare, knew we should have got someone in to do it :)
- ********0
I like the scan, how about a hand drawn logo? would make it a little less clinical, could be interesting.
- lw-d0
hi version5:
"shrink the dot
round/smooth everything
seems too forced"I do actually find it hard to not force things into place, I work with a tight grid, I should venture out of it once in a while :)
Lee

