Cool Direct Mail
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- springbok
Anyone know where i can find some interesting things done with direct mail pieces?
Cheers
- johndiggity0
most direct mail is about numbers and beating the control, so unfortunately, there's not much cool about it.
- springbok0
yea still there must be some clever conceptual peices out there
- Baskerville0
johndiggity's response is typicaly of some people. Creativity comes from those who believe there are no restrictions. I've seen some great pieces of direct mail, both through my front door and in books.
One that comes to mind was a piece for a window cleaning service. They just used a regular DL envelope with a standard plastic clear window in it. Where the name and address went there was a small photo on a window cleaner that looked like he was washing the plastic window. The caption in the letter said "no window too small" which I thought was great.
- springbok0
Cool, that sounds great Baskerville, do you know of any resources of them online anywhere
- johndiggity0
i'm not trying to be anti-creative at all, i'm just stating the fact that the very nature of direct mail, and the clients that continue to use it as an outlet for "advertising", make it difficult to really do anything creative with it. it's basically just another unwanted interruption.
- ********0
I would look at DM components to larger campaings. So some of the annuals would be my first port of call.
One that stands out to me was DM piece about tyres sent to tyre retailers.
It was a thin rubber piece came in a tube, and when you unrolled it on your desk, the reverse side had a low tack glue that stick it to your desk.
The printed side was a typical tyre tread imprent. The line was something about grip in all conditions.
Some of the most effective DM pieces I have seen is where they effect some sort of action on behalf of the person using them.
- barbtastic0
i think it depends on the client. i create fun, non-traditional DM all the time...
i have always been a paper folding engineering pop-up geek, tho
the link i posted previously and this one might be helpful in that regard:
http://www.robertsabuda.com/he was one of my professors, he's the wheee-ip!
there are also a lot of great books on DM you can search for, or go to the library and look for paper engineering projects
- uncle_helv0
I agree with Baskerville, the problem is clients in my experience tend to view online/email as a much more beneficial form of direct/target marketing, which is a shame as the idea tends to be watered down into some terrible animated gif, or worse a dodgy copy heavy emailer, give me the physical any day...
This is a christmas card by The Chase, the stamps which make the card also add up to the value of the stamp it's self form and function in perfect harmony, brilliant!!!!