Cool Direct Mail
Cool Direct Mail
Out of context: Reply #7
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I would look at DM components to larger campaings. So some of the annuals would be my first port of call.
One that stands out to me was DM piece about tyres sent to tyre retailers.
It was a thin rubber piece came in a tube, and when you unrolled it on your desk, the reverse side had a low tack glue that stick it to your desk.
The printed side was a typical tyre tread imprent. The line was something about grip in all conditions.
Some of the most effective DM pieces I have seen is where they effect some sort of action on behalf of the person using them.