Cool Direct Mail
Cool Direct Mail
Out of context: Reply #3
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- Baskerville0
johndiggity's response is typicaly of some people. Creativity comes from those who believe there are no restrictions. I've seen some great pieces of direct mail, both through my front door and in books.
One that comes to mind was a piece for a window cleaning service. They just used a regular DL envelope with a standard plastic clear window in it. Where the name and address went there was a small photo on a window cleaner that looked like he was washing the plastic window. The caption in the letter said "no window too small" which I thought was great.