logo choices
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- leftwave
my client made me create #6 and now they want to use that one. is it just me, or is that the worst choice of the group?
- oldelpaso0
why did u include it if ur not happy with it?
- blastofv0
sounds like you either need to make a strong argument for NOT going with their recommendation, or you need to throw your hands up and appease the client. I'd guess you're already at that point if you're letting them design over your shoulder.
we've all been there – just pick your battles.
and I agree that it's not at all the coolest typeface option that you presented.
- tparsons0
Check out the newest issue of CREATIVITY the 50th issue and read the whole new DQ logo thing... then show your client the responses.
The last one from Carlos Segura was the best.
- skt0
take the money and run. before the client realises they are all horrible.
I kid, i kid, kindof. but yeah, you're right, 6 is probably the worst.
- leftwave0
of course i tried explaining to them that it wasn't going to look good and here try these other things instead, etc etc. but inevitably they wanted to see what they wanted to see so i guess now i'm stuck with it, huh?
how do you guys deal with NOT showing your client what they clearly want to see?
- letters20
I think the discussion would be the lesser of multiple evils. These identities are lacking some sound design principles in respect to:
- the choice of typography (that serif may not be suitable for the content, but its really the only descently drawn face on the page)
- kerning/tracking. You're stealing sheep in there. And also you're tracking applied to the second line of type is justified in some cases leaving awkward spaces.
- rule is heavy and misaligned.
- the mark itself is sorely lacking a one-color version – which would have forced you to work out a functioning graphic form. As it is, the drawing is sloppy and the mark relies on multiple colors to function.
Its not a bad idea for the dynamic "S" form on itself, but I would advise taking back to the drawing table and working it out further.
And if you really want to work with a san serif face, find one that is better drawn and can support applications in body copy as well as display perhaps.
- non0
I'd like to know for how long have you been developping identities?
- Bottlerocket0
"of course i tried explaining to them that it wasn't going to look good...."
Thats not a compelling enough argument. infact, its pretty condescending.
- letters20
when discussing one logo verses another, you need to discuss the design principles that are engaged in the marks, its conceptual foundation, and how these things are going to play out in applications for the organization.
Its not "I like it/I don't like it" or "its nice/its not nice", etc. You need to discuss why one thing works better than something else.
- Bottlerocket0
carrying on from letters' great points is to discuss the application of the identity and how it will work over time and grow with the organisation.
The ident isn't just going to sit on top of a letterhead, it will move into the online space, presentations in powerpoint, sides of a van, etc, etc.
- _salisae_0
did your answering machine tape jam up and not catch the message that the ninties called?
that used to happen with my garfield phone all the time
- Rand0
_sassie_
- tparsons0
What LETTERS2 and BottleRocket just said.
Never ever present anything you're not completely happy with and can give a valid back-grounder to to the concept.
2 weeks ago we told a client if we did the version they asked us to do we wouldn't put it in our portfolio or tell anyone about the work since it was such a bad concept that they wanted to see. It ended the whole process of going down that path to logo destruction immediately.
Clients come to designers for their professional opinions and skills. You wouldn't do heart surgery on yourself just because you watched a special on TLC about it. In conversation with the client they need to understand they came to a professional for professional services.
Best,
- Rand0
at least half the shit I do I wouldn't put in my protfolio
- leftwave0
i really appreciate all of your feedback. as some of you may be surprised to learn, i agree with every one of you! i think i'm just having a hard time telling my (paying) client that because of design principal x,y,and z; i cannot show them what they want to see. there's an entire set of concepts that i showed them prior to this which i thought were all much better and they nixed them all! i guess i just have to move forward knowing that this one will not go in my portfolio?
- version30
Ockham's Razor
- pyeaton0
They really picked the weakerst, most confusing. The type is larger and a makes the mark and type a little muddier in the way it presents the identity. Too much happening. Not your fault. Suck it up, and move on.
- Bottlerocket0
you're getting yourself into a knot.
The issue isn't at all how you think it is, which is what you expressed as" having a hard time telling my (paying) client that because of design principal x,y,and z; i cannot show them what they want to see."
You seem to think that there is a seperation between what you want (a principle) and what the client wants.
Infact, the idea that you have 'principles' and that they must ride rough-shod over anything the cleint wants is such an arse-about-tit way of looking at the client relationship.
Those two are not mutually exlcusive and the fact you think like this is exactly the reason why you're having trouble communicating with the client in the first place.
The fact that you also underline the fact that is a 'paying' client means you consider the service you are providing has only as much value as you are being paid.
- Bottlerocket0
To be honest, I would go back to the brief and see if what you are doing actually bares any resemblance to what they hired you to do.
Infact, show the client and see what they say.
However, If your brief says 'make me a logo'....then thats the problem right there.
- DUKIE08220
hey just a question from a student here, but didn't you back yourself into a corner by bringing the client 9 logos that are pretty much the same...
I don't really know if that was just a final of a prelimn stage they liked...just a student so not tottally sure how the process works