logo choices
Out of context: Reply #6
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- letters20
I think the discussion would be the lesser of multiple evils. These identities are lacking some sound design principles in respect to:
- the choice of typography (that serif may not be suitable for the content, but its really the only descently drawn face on the page)
- kerning/tracking. You're stealing sheep in there. And also you're tracking applied to the second line of type is justified in some cases leaving awkward spaces.
- rule is heavy and misaligned.
- the mark itself is sorely lacking a one-color version – which would have forced you to work out a functioning graphic form. As it is, the drawing is sloppy and the mark relies on multiple colors to function.
Its not a bad idea for the dynamic "S" form on itself, but I would advise taking back to the drawing table and working it out further.
And if you really want to work with a san serif face, find one that is better drawn and can support applications in body copy as well as display perhaps.