logo choices
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- horton0
curious which one you wanted them to like?
i actually prefer the serif font, but not set as in #6.
versions 7, 8, 9 all work for me.
- tenpointtwo0
They really picked the weakerst, most confusing. The type is larger and a makes the mark and type a little muddier in the way it presents the identity. Too much happening. Not your fault. Suck it up, and move on.
pyeaton
(Mar 19 07, 09:27)Of course it's his fault. He designed it. I know it's a bit idealistic, but you shouldn't ever present anything to a client that you aren't happy with yourself. Period. It's fine that you consider it the weakest of the group- that just means your client has bad taste. A lot of clients have bad taste. Doesn't mean you have to do bad design.
- ********0
i like 6!
and i love swoooshes! there's even 3 in every logo!
oh man if this company would sell shoes it would rock!
- ********0
I think the discussion would be the lesser of multiple evils. These identities are lacking some sound design principles in respect to:
- the choice of typography (that serif may not be suitable for the content, but its really the only descently drawn face on the page)
- kerning/tracking. You're stealing sheep in there. And also you're tracking applied to the second line of type is justified in some cases leaving awkward spaces.
- rule is heavy and misaligned.
- the mark itself is sorely lacking a one-color version – which would have forced you to work out a functioning graphic form. As it is, the drawing is sloppy and the mark relies on multiple colors to function.
Its not a bad idea for the dynamic "S" form on itself, but I would advise taking back to the drawing table and working it out further.
And if you really want to work with a san serif face, find one that is better drawn and can support applications in body copy as well as display perhaps.
letters2
(Mar 19 07, 08:50)woah bullseye!
who is this letter dude anyway?
clever chap
- ********0
Anyway, I'd really like to contribute to this, but then at the end of the day, what rand says is true - you'll never learn from advice on here or from anyone else, you just go through your life experiencing things and it sorts itself out to a greater or lesser extent. that's what makes us all different people.
- Concrete0
I'm not sure that NewMedia works in bold. try regular.
- gramme0
I'm not sure that NewMedia works in bold. try regular.
Concrete
(Mar 20 07, 05:02)I would never recommend setting a logotype in a face that doesn't look great in every available weight. Looking to another typeface is a more appropriate solution.
I agree w/ everything letters says.