Advertising Concepts
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- ********0
and if u dont wanna go down the Axe/Lynx route then dont make your 'audience' deperate-for-sex-virgins' cause those guys have the market on that!
have it like a PSA where its just a shot of three huge mothrf*ers about to lay into this weedy guy
[Listerine may give you a bit TOO much confidence]
- ibye0
Or possibly he would be holding the spray + it woould be selected in the
inventory.And maybe instead of a group of 3 girls in the middle, it would be a horde of menacing girls coming towards him. Just some thoughts
- ibye0
I see where you are going with that,
but what are your thoughts on the first person shooter idea?
- ********0
well . it doesnt break away too much from the Axe/Lynx thing.
it could work but
if u go down the menacing girls route - i might start reading..."so you just pissed off every girl in the bar - guess you wont be needing that chewing gum anymore!"
but depends how u do it
if it were to go interactive you could have the girls turning from menacing to firendlier the more you spray.. so to say
"thank fuck you had the spary in you pocket"alternatively have the same concept.. but at the bottom have a can of mace - and Listerin spray thing...
and prompt the viewer to think which one would i use in a situation like this...
or TELL him that Listerine would be the best thing to use right there and then
- ibye0
The interactive stuff you mentioned is interesting, but maybe I should stay away from usiing menacing girls.
I think my concept still works if three girls are just talking in a circle and one is peering coyly at the viewer.
I think the strength and the "truth" in this concept is strong.
Health 100% and 1 life. It's a carpe diem message and the portability comes through in the inventory selection.
- ibye0
I'm bumping this to get thoughts on if it was done in a first person shooter style interface.
you would see an open hand, (or hand holding the pocketmist)and on the left side there would be an inventory consisting of all portable objects: a phone, an ipod, keys, wallet and of course listerine pocket spray would be highlighted.
In the middle there would be 3 girls talking. One of them would be coyly looking at the viewer over her shoulder.
and on the bottom left there would be a health bar reading 100% and next to that it would say Experience 0 lives 1