bcd & ltrhd crit
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- ninjasavant
For representing my freelance work I started ninjasavant productions. Let me know what you think of these, the bottom stripe and color idea would be carried throughout other things like a new site, envelopes, etc.
Business Card:
http://www.flickr.com/photo_zoom…Letterhead:
http://www.flickr.com/photo_zoom…
- ********0
I'm not sure there is much to say.
This may be hard criticism to hear, but, tt is very bland and boring in respect to the fact that it is so non-descript it could belong to anyone of almost any profession.
To me, the choice of typogrphy, layout and graphic usage (the bar of color) is lifeless and cold.
- jaylarson0
the clarity is refreshing in the world of maximalistic design. i applaud you for your brevity.
the tagline is lacking though.
"purveyors of fine visual goods and services" sounds a bit contrived. your design would speak by itself if you just removed it all together.good luck.
- josimarX0
"the clarity is refreshing in the world of maximalistic design. i applaud you for your brevity."
errr, what are you on about - I understand you're being nice to him but since when has it been a maximalistic world of design? Everyone knows, good design is simple and minimal!
Anyway, ninjasavant is to me, an extremely amateur, quirky name which would give me no confidence as a potential client of yours. And, the design is drab.
- ********0
jesus, that's rather harsh
- ninjasavant0
It would seem I've precluded at least one client :P.
The ninjasavant thing goes back to something nostalgic from college so amateur as it may be I think my resume makes up for it.
However, my greatest criticism of myself is that I tend to be overly simplistic in my designs, I could stand to include more detail and ambiance so your comments don't go unheard.
I appreciate your comments also, jay. One of my favorite quotes is "Brevity is the key to effective communication" so as stated before I'll be trying to add a more concrete design solution to this notion of minimalism. You're right about the tag line. I wanted it to sound like an old clothing company from the early 1900s but that may have been lost in the implementation.
In any case I'll be back to the drawing board. Thanks again!
- josimarX0
well, I think the typography is fine if that helps.
Doesn't sound like you're letting yourself develop as a designer if you are still harping back to nostalgic things from your college days. I'm not trying to be a cunt but shouldn't designers move on and develop and make every new project their best? Or at least try to. Hey, maybe you can make the ninja savant name work but with such an odd, unique and descriptive name, you'll need to match it with the image you want the public to view I feel (ie starting with your bc and lh's). Good luck.
- ********0
one thing not related to aesthetics that has bugged me out in the past...
when people make print letterheads and dont include their mailing address - its ok if u do everything by email and u invoice ppl with .pdfs etc. but if find it weird to recieve a letter with an email as the return address... just me/
ON AESTHETICS
the colour seems a bit random.. and not particularly appealing.no connection to the name in the typograpy/design/palette
the contact details seem to be lost in the right hand corner and not purposely placed there.. like u just didnt know where to put it . and chucked it in the corner...
another pet hate is doing serif fonts without any caps... unless for a logo or a title.
also ninja savant looks like its just tped and not actually a mark executed in the same typeface.. none of it is actually designed.. at the moment its just typed...
theres nothign there that would distinguish a pro from a amateur.. it looks like u typed it up and stuck a fat rectangle at the bottom and thats why it gets lost a bit.
hope the crit was somewhat constructive
- johndiggity0
the 2 main areas could use some more contrast in terms of both type size/scale and color.
- ********0
yeah.. i mean just add a more defined hierarchy to the type..
- spendogg0
type scale - bingo!
- forcetwelve0
i wouldnt have your name on your letterhead.
its looking ok, a little bland. try some different layouts.
to me, your logo isnt strong enough. if you look at ninjasavant, it's got the same weight/presence as your name at the top. you need to rethink the hierachy.
- ninjasavant0
Thanks again to everyone for your input. I'm a firm believer that the cobbler's children have the worst shoes. When its for a client I seem to get this amazing inspiration that just taunts me the moment I try to do anything for myself. I'll come back with some new ideas soon.