Logo crit
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- 15 Responses
- lw-d
Hi all,
Hi all, wondering what people thought of this simple logo I have recently done, I've not done too much logo work and I thought it would be good to get some feedback.
Thanks
- Bluejam0
first off, what's the idea behind the mark*?
at the moment it looks like 'genie properties' is just an addon, a last minute fix to explain the mark.
*the connected 'gp'
- madirish0
i like it. it is a good beginning. when scaled down though, the name is lost a bit and the ratios are skewed between the logomark and the logotype.
i would play w/ that relationship a bit more and see what variations you discover. also, the letterforms are still not weighted 'equally' i feel. the 'p' feels like it has a stroke around it, and where the 'g' and 'p' join feels a little tried.
overall though, i like the aesthetic you are working here.
- lw-d0
Thanks for the advice.
The thought behind it was to create a subtle reference to the genie smoke from a genie bottle, so the g in the symbol is a reference to this. The client also wanted something traditional in terms of lettering.
"when scaled down though, the name is lost a bit and the ratios are skewed between the logomark and the logotype."
Can you give me more info here, I think I know what you mean, do you mean the size relationship between the logomark and type?
Thanks again for the constructive crits.
- madirish0
basically, yes. i was saying that when you scale this mark (as you provided it) to say 100px wide, the name (logotype) becomes unlegible and *much* smaller relative to the 'gp'. obviously this will always be true as the 'gp' is larger, but the dimensions relative to one-another could be more balanced i thought.
more clear?
- lw-d0
cheers madirish, I'll experiment with sizes, as you quite rightly said, the mark holds its legibility much more than the lettering.
Thanks for the advice.
- radar0
I agree scale down the mark some to balance more with the type - at that size the mark is so bold which makes the thing top heavy/unbalanced.
- lw-d0
Here is the logomark smaller, alongside different sizes. I have not drastically resized the icon but it has certainly improved it:
- mbr0
I like it. Seems to go with 'genie'.
- dirtydesign0
Nice work.
The P outweighs the G a lil. I don't think they HAVE to be aligned on the bottom (descendors).
That might give you a good space to put the type (genie whatever).
- StuBru0
www.studioofthemonth .com
tylerdesigner
(Oct 19 06, 06:49)That's a ligature used as logo, not quite the same as connecting g and p. Although the idea might seem the same, it's not. It really bothers me that people are jumping to hastely to the wrong conclusions (here and elsewhere). Kinda 'that's a rip!'. Think twice before broadcasting...
- johndiggity0
it really doesn't add anything to the brand, as it stands, it's kind of gimicky. is it residential properties? maybe if the negative space between the letters formed a keyhole? something else a little less arbitrary? i think the smoke form is a stretch. are the selling genies or property?
- e_b_c0
along the lines of housing refrences, you could redraw the ligature connection to be more remenicant of a pitched roof. cheesy? maybe. communicative? yes.
- ldww0
this treatment looks very familiar.
- k0na_an0k0
i keep focusing on the negative space between the g and f and i lose the g and f.
also. the bottom of the f i'd like to see either even with the bottom of the g, or a bit more below it.
nice though.