Brand without a product
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- nearestexit
Does anyone remember some company launched a branding/identity campaign awhile back but offered nothing to sale/buy. Did I dream this or did it actually happen?
- elms0
- nearestexit0
no, but that's pretty interesting. the thing i'm thinking of wasn't a hoax, it was simply a brand-name created with nothing to sell or buy....does anyone remember this?
- blastofv0
are you thinking of that "Nothing" campaign from New Zealand a few years back?
- jox0
Sounds really interesting!
- blastofv0
The "Nothing" campaign had billboards and print ads and the works for a non-existent product – it was a fake teaser campaign, with no real information, but there were 800 numbers and so on, and people actually called in wondering when and where they get there hands on some 'nothing' – classic! They had no idea what they wanted, but they knew the had to have it.
Somebody's got to have the link...
- madirish0
this?
http://www.sfmoma.org/exhibition…
http://designarchives.aiga.org/e…i am a huge Bielenberg fan but not sure this is what you were thinking of
- play0
was it the Remover/Installer brand from Shawn Wolfe?
- kyl30
just what I was thinking Matt
- jox0
8 different "was it the..?"
So much for a unique idea
^_^
- nearestexit0
no, it still wasn't one of those...i'll try to look back at some old magazines i have cause i remember reading about it in comm. art or print a few years ago. that is if i didn't dream this...
- ********0
even though you tools have been roasting me, one thing we can agree on is zombo
- stewart0
here: Tipito Chili Beans
