Brand without a product
Brand without a product
Out of context: Reply #5
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- blastofv0
The "Nothing" campaign had billboards and print ads and the works for a non-existent product – it was a fake teaser campaign, with no real information, but there were 800 numbers and so on, and people actually called in wondering when and where they get there hands on some 'nothing' – classic! They had no idea what they wanted, but they knew the had to have it.
Somebody's got to have the link...