New KPN logo
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- Crouwel0
snugs?
:'(
- Crouwel0
ok get it.
hesitation.
it prolly features a unicorn, a rainbow and lensflare?
be honest now..
- mr_snuggles0
OK, I have a couple of my early [day 1] concepts. Give me 20 minutes, but these really have no relation to what we pitched. That's gonna take me a while before I can find it ...and I'm still not sure if I feel comfortable posting it, not due to criticism, I'm not sure who may be watching...I mean, I know Kuz is watching, I know Jaline is giggling, I can hear Rand crying, the constant nagging reminder of how shallow my existence is, ringing in my ears...
- Crouwel0
well... don't worry.
it won't hurt..
i'll be kind...
>:p
- jevad0
oh come on it's not that bad!
- Crouwel0
apparently it is...
:/
- Jaline0
this means that 98% of logos suck.
- mr_snuggles0
http://www.blueprintmedia.ca/cli…
The .pdf is really just form exploration 'highlights' from day 1 and 2.
So let me quickly explain the brief for the pitch..
- KPN looking for a 3 approaches, 1 modified/updated logo, 1 'evolutionary' approach, and 1 'revolutionary' approach..
- must be able to work in 3D applications [this was a big thing they were looking for, thus the jellybeans you see in the new logo]
- Present the logo applied to:
- Signage
- Store designs
- Vehicles
- Transit ads
- website
- promotional material
- literature/brochures
- packaging
- mobile phone animations w/audio branding
- television commercialAnd we had a total of 10 days to prepare for it. It was crazy times...
- Crouwel0
very neat, snugs!
i even like your 3d one better then the chosen one.
- jevad0
Not that my opinon matters much...but I dig the direction you were going with it....
- Crouwel0
the one with the old "shield" with a touch of 3d in it is very subtle and good!
- horton0
snuggles' is much beter. what fools.
but i say let all these corporate morons switch their IDs to trendy 3D garbage. just means more work for all of us when they come to their senses and realize the marks have no longevity.
- mr_snuggles0
only the concept I refer to as "the diamond that somehow got changed into a marble' made it through to be pitched.
It all went south pretty quick.
I will show how it progressed when I find those files...bad art/creative direction taking the brief too literally and trying to hit all the objectives, even if they weren't best for the company...
- MrRemote0
Snugg's you HACK!
Nice work. How goes?
- Crouwel0
"It all went south pretty quick. "
quite literally even.
:/
- Dancer0
Yeah, nice work Snuggles. LOve the "folded one"
On a side note, do you pitch your work (the copy) in English?
- mr_snuggles0
hey mark!!
things are as hopeless as usual...
I saw those pictures from your trip [before I deleted all my email] looked amazing. How are you keeping?
- MrRemote0
My DJ career is looing up, I played Tanya's sister in-laws 40th birthday. :)
Things are alright, still bogged down in Harvey's stuff but it seems to be paying the bills.