New KPN logo

Out of context: Reply #110

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  • mr_snuggles0

    http://www.blueprintmedia.ca/cli…

    The .pdf is really just form exploration 'highlights' from day 1 and 2.

    So let me quickly explain the brief for the pitch..
    - KPN looking for a 3 approaches, 1 modified/updated logo, 1 'evolutionary' approach, and 1 'revolutionary' approach..
    - must be able to work in 3D applications [this was a big thing they were looking for, thus the jellybeans you see in the new logo]
    - Present the logo applied to:
    - Signage
    - Store designs
    - Vehicles
    - Transit ads
    - website
    - promotional material
    - literature/brochures
    - packaging
    - mobile phone animations w/audio branding
    - television commercial

    And we had a total of 10 days to prepare for it. It was crazy times...

    mr_snuggles 0Permalink
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