logo crit
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- leftwave
here's a concept for a new mortgage company here in hawaii. what do you think??
- -scarabin-0
i would make the smaller shape darker and the larger side lighter to make it balance more optically
and acknowledge the color difference by making the color shift more dramatic
- Sven_sk0
last really pretty cliche.
colors are dull.scrap it and start over.
what are your other concepts looking like?
- jevad0
I like the mark - but not your choice of type. Financial companies = sans not serifs - think DIN or franklin goth
- jevad0
Univers
- jevad0
or slab serif a la
- horton0
the palm tree knocked out of a house shape looks awkward because the scale is slightly off.. would be a mini palm.
maybe try the palm silhouette as positive space and combine with house.
- -scarabin-0
not to argue jevad, but why do you say financial = sans?
i thought serifs could convey time, pedigree, trust and that would be good for financial groups?
- Sven_sk0
or just start over.
try not to use a house icon for the mortgage part and try not not to use a palm tree for the hawaii part.
- -scarabin-0
or are they
- ldww0
the little tabs on the bottom of the house and the edges of the roof seem kinda small, they will not be visible on most sizes (logo on website, business card, etc).
- dirtydesign0
Does look a little clip artish. Maybe try a different shaped house. Break out a pencil and some tracing paper. You'll solve it.
- ********0
what I like about palm tree is that is suggests leisure and when connected to the house further suggests the way to leisure is proper management of assets.
Problem is that it doesn't look right.
the idea is sound.
- ********0
what I like about palm tree is that is suggests leisure and when connected to the house further suggests the way to leisure is proper management of assets.
Problem is that it doesn't look right.
the idea is sound.
- mr_snuggles0
agreed scarabin, serifs are much more "financial/business"
jevads been huffing glue again I'm afraid...
that's all I can say about this logo, sorry leftwave, maybe show some more concepts/directions...
- mayo0
To me, the kerning is off. Too tight on "Asset" a little looser on "Mortgage" and really loose on the "Of Hawaii." Plus, the space between "Asset" and "Mortgage" is so small that you might as well be running the two words together and let the color differentiate them.
Maybe using a color other than black on the black copy could help liven things up a bit more. something in the melon/cantaloupe family or a familiar native flower color perhaps?
- leftwave0
improvement?
- ********0
that notch under the house can that somehow be continued as a line under "of hawaii"?
btw, looks better imo sans
- i_monk0
The house shape is uninspired. I like the idea, but this doesn't work. It's too blocky and regular... give it a window, or try the house from a different perspective.
- horton0
have you considered using the "A" as your house icon.. the roofline is perfect, and combined with palms or something else hawaii-ish it'd make a far more unique logo.
... maybe use the foilage of the palm to knock out the hole in a shaped "A" house.
- gfro0
B-
Should be a C+, but it says 'ass'
Next Crit please.