* P i t c h * ideas
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- enfocusmedia
Going to be doing a big pitch to our local council with some others from our agency...
Anyone got tips on how we can pull this off with panache?
- airey0
hire hookers for them all after the event?
- NylonMade0
well be creative?
give them a solution not a pie in the sky ideas
- enfocusmedia0
Anyone got some decent links?
- mayo0
I've been reading a book about selling to big companies. so far, in chapter 7, the lady says to focus your pitch on how the company/council will benefit from your agency's work. Everyone they talk to is "the best company for them" and that's all they ever hear. Go in with stats like:
When we helped [company name] update their look and branding, sales rose 14% their first year.
Find a similiar institution that you have helped and show them the results.
- enfocusmedia0
thanks for the tip mayo... what's the name of the book?
- Jude_smith0
Yes mayo, divulge divulge!
- mayo0
Simply enough "Selling to Big Companies"
http://sellingtobigcompanies.com…
I think by chapter 4 my confidence started to increase in making cold calls. Fortunately for me, i'm not required to do this, but any client I bring in, i get a cut of the jobs they have us do. It's an easy read and both my PM and I swore she was talking right to us when we started reading the book. She hit on our fears and started talking about the best ways to not only get over them, but to get over them and get the client.
- VectorMasked0
that seems to be a good read.
This is the kind of thing I should start reading now instead of the same typography, design stuff.I'll read the first 2 chapters from their site first.
thanx 4 the link mayo
- UndoUndo0
$10 looks like a bargain
- enfocusmedia0
bumpity bump >
- jamble0
don't wear a cowboy hat
- mayo0
I hear if you put vaseline on your balls, it make the pitch better or something.
okay, i gave a REAL answer earlier. I'm allowed a playful one now. :P