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Out of context: Reply #4

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  • mayo0

    I've been reading a book about selling to big companies. so far, in chapter 7, the lady says to focus your pitch on how the company/council will benefit from your agency's work. Everyone they talk to is "the best company for them" and that's all they ever hear. Go in with stats like:

    When we helped [company name] update their look and branding, sales rose 14% their first year.

    Find a similiar institution that you have helped and show them the results.

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