typography
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- visualplane0
Helvetica is the only font I know
- ********0
i eat type
- jdcomba0
my old lady got one of them HELVETICA pouches for her work, and she was like cool. and i was like, will you marry me.
- clerk0
haha, brilliant crouwel!
- ********0
- fresnobob0
Anybody heard any good type jokes lately?
- forcetwelve0
a lower case t walks into a bar?
- ********0
nice pix.
- NegativeSpace0
Maybe I am alone but its nice to see new contemporary typefaces being used.
I mean I love the classics, Univers, Akzidenz Grotesk, Helvetica, Garamond, Jenson etc but I can't help but think back to Brockmann's text, "The Graphic Artist and His Design Problems" where he talks about the use of san-serif as an expression of our age, I think he makes a valuable point.
While I don't agee 100% with just utilizing san serif as I feel we we have progressed past the days of the new typography, but I think using contemporary type is a good way of interpreting that today.
To me if I was to look back to work being produced today 50 years from now, the types used should express something about the time it was made in, and sometimes it seems like going and using helvetica for example does not allow that to happen as effectively.
As I said as much as I enjoy, greatly appreciate, and want to study and further understand classic typography its refreshing to see designers working with new types and such.
Although, in some situations as Bringhurst outlines, if you were designing a publication on a certain topic, lets say about 16th century Europe, it would be more effective to use a type designed in that era with the characteristics signature to the time.
- jdcomba0
dan carr said "a full page of text in a san serif wont flow as well as a serif font"
- NegativeSpace0
Not sure if that was a general comment or in response to mine, but I wasn't making a case for sans serif over serif in any way, there are lots of contemporary serif's that have been designed, Fedra Serif, for example, and thats the sort of thing I was refering to, I advocate the use of either style; whichever is appropriate and functions better for the purpose.
Although there are different takes on the sans serif vs. serif debate, some say people read what they have become accustomed to better, and other say serifs establish a basline and help the eye move across the line.
- jaylarson0
recently like trebuchet adn georgia...
- jdcomba0
kontrapunkt?
- NegativeSpace0
*bumping thread in light of helvetica vs univers thread.
- tkmeister0
I was never trained in typography. should I take a class? would it help to design better?
- Typographica0
tk - Yes. If you don't feel confident, take a class. Good type skillz are rare.
I know when I'm interviewing new designers, the guys/gals who stand out are those who demonstrate some skill in typography. Most of the students straight out of school are lacking in that arena more than any other.
- Typographica0
Hmm, perhaps you meant "should I take a class in type design"? In that case, no. (Not there are many anyway.)
Type and graphic design are completely different fields and use different parts of your eye and brain. Some of the best type designers are awful graphic designers and vice versa.
- forcetwelve0
lovin that suped up galliard typographica. i have the original, must admit i've never used it, but after seeing it there with that beautiful ampersand i'm going to asap!
- tkmeister0
thanks typographica.
i was trained as an architect. then spend years doing interactive design. i understand the basics of typography but i feel there's more to play and learn. maybe i can teach myself.
- forcetwelve0
tkmeister— i'd say if you have a good appreciation for architectural lines and form, then you'd definately have an eye for type.
you've come from a background where knowledge of basic aesthetics is a must, instead of a crash course.