typography
Out of context: Reply #49
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- NegativeSpace0
Maybe I am alone but its nice to see new contemporary typefaces being used.
I mean I love the classics, Univers, Akzidenz Grotesk, Helvetica, Garamond, Jenson etc but I can't help but think back to Brockmann's text, "The Graphic Artist and His Design Problems" where he talks about the use of san-serif as an expression of our age, I think he makes a valuable point.
While I don't agee 100% with just utilizing san serif as I feel we we have progressed past the days of the new typography, but I think using contemporary type is a good way of interpreting that today.
To me if I was to look back to work being produced today 50 years from now, the types used should express something about the time it was made in, and sometimes it seems like going and using helvetica for example does not allow that to happen as effectively.
As I said as much as I enjoy, greatly appreciate, and want to study and further understand classic typography its refreshing to see designers working with new types and such.
Although, in some situations as Bringhurst outlines, if you were designing a publication on a certain topic, lets say about 16th century Europe, it would be more effective to use a type designed in that era with the characteristics signature to the time.