logo crit
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- anon0
true about #2, which reminds me, i've seen cheap sunglasses at gasstations for 5 bucks or so with a similar logo, also started with an s, forgot the brand though. but cheap sunglasses rule actually.
- anon0
oval i'd really steer clear of a bit too common in combination with sunglasses. doesn't really stand out from the competition.
- spongebob0
*bump*
(trying to milk 2 or 3 more comments from different folks before I go)
- lnu0
OK, here you go:
I also think that all logos look like logos for a company that makes cheap knock-offs of more expensive eyewear. It doesn't say exclusive to me. I would like a logo with more identity of it's own. Use another font, or better yet - create the letters yourself.
- spongebob0
ouch but point taken.
- anon0
lnu has a point. rule of thumb, never use an excisting and non-exclusive font for exclusive products.
- lnu0
I have never owned a pair of sunglasses moe expensive than $25 so maybe I'm not the right person to ask ;)
- smith_barry0
I think the branding could be purely typographic with a sleek contemporary typeface being used as opposed to a mark of some sort. Remember, the name/brand has to appear on the sunglasses themselves so it has to work v. small.
A clear typeface would give a sense of class to your target audience. Look at fashion magazines in your research and try to pick up on the common theme - expensive looking branding consisting of clean, clear and sleek typography. Many fashion brands use logotype marks but they combine it with strong typography also.
I think your choice of typeface is the key.
Also, remember the no. 1 rule when it comes to logotype/branding design:
It has to work in black and white before you even think of colour.
That's my 2(00) cents.
- spongebob0
thanks barry.
- i_monk0
Easy way to make a distinct logogram: write it yourself, then tweak it a bit in Illy to get good lines. And think of the overall shape of the word, that has a big recognition-factor.