logo crit
logo crit
Out of context: Reply #28
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- smith_barry0
I think the branding could be purely typographic with a sleek contemporary typeface being used as opposed to a mark of some sort. Remember, the name/brand has to appear on the sunglasses themselves so it has to work v. small.
A clear typeface would give a sense of class to your target audience. Look at fashion magazines in your research and try to pick up on the common theme - expensive looking branding consisting of clean, clear and sleek typography. Many fashion brands use logotype marks but they combine it with strong typography also.
I think your choice of typeface is the key.
Also, remember the no. 1 rule when it comes to logotype/branding design:
It has to work in black and white before you even think of colour.
That's my 2(00) cents.