Concept VS Execution
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- scarabin0
well both cases get printed
i guess it's not even really up to us, it's up to the clients
the film studios
i've had paramount and others reject some really incredible pieces, executed well with a good concept, in favor of some tripe we threw at them out of desperation
- scarabin0
personally, i can't really decide
i'd go back to the drawing board
- dippy0
I'd much rather know that the end result is perfect and to a high standard visually than I would be worried that the concept was lost.
mg33
(Apr 12 05, 15:11)
--------That's what I wanted to type as well, and then I realized that as designers, we should also think conceptually. The best advertising comes out of good concepts AND good execution, so if your strength is in execution (i.e. if you are a production artist), and keep doing it. And if it's in the concept (i.e. creative director), then more power to you.
- grafholic0
graf, I would agree with you 98% of the time.
The other 2%, I reserve for when something slick and beautiful disguises a low-concept idea, and the public still buys it. It happens. Probably more than two percent of the time, too.
dippy
(Apr 12 05, 15:06)
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that's true.
but then why is public buying?
that's usually because something speaks to our underlying desire (not a desire to own, but desire to be a part of, or to be something by owning something), which is usually a product of good (yet manipulative) advertisement, which means the concept of advertisement was good....or am i looping.
- grafholic0
good execution won't rescue bad concept -
grafholic
(Apr 12 05, 15:04)
.................... ...................doe that mean good concept can rescue bad execution??
setsolid
(Apr 12 05, 15:06)
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no i did not say that. i said bad execusion can kill good concept.
- dippy0
haha, scarabin. It's because executives run the movies, not artists. When I see bad movie posters, I have to remind myself to stop blaming the designers and start blaming the studios.
- dippy0
that's true.
but then why is public buying?
that's usually because something speaks to our underlying desire (not a desire to own, but desire to be a part of, or to be something by owning something), which is usually a product of good (yet manipulative) advertisement, which means the concept of advertisement was good....or am i looping.
grafholic
(Apr 12 05, 15:17)
-------No, graf. It's because when something is beautiful, we'll buy it. Even if it doesn't work right. That's why I bought my Sony VAIO. Haha.
- mg330
funny, this EXACT dilemma is one of the main themes of The Apprentice tv show.
- scarabin0
ha ha
i bought a vaio too
for the same reason
- grafholic0
i think sony cares less about product longevity as long as it looks cool or produces good visual/audio quality.
and if that's their original concept, they executed it very well.
- scarabin0
i'm just a sony whore in general
- ribit0
why do you want to arbitrarily remove certain parts of a ->complete
- ribit0
hmmm
'...of a complete design process'
- mg330
dippy, of course graphic designers should think conceptually. :)
I think that's always a goal of anyone trying to get good at it.It's just a puzzle at times getting all the pieces to fit, especially when you take into account skill levels, what you're able to accomplish.
It's like being a good web designer, but knowing that you MUST know how to conceptualize a project from a technical standpoint - what's possible, technology involved, etc.
Personally I've never done a web project where I didn't have the balance of visual and techncal responsibility in my hands. In fact right now I'm working on a 100% redesign of our law firm's web site visually, while also working on the marketing aspects (which is my department) in terms of how we communicate to our clients, how we talk about our history and success, as well has a major improvement in how we organize content, useability, etc...while also building the site to utilize the best methods in coding, CSS, scalability, security, etc.
Whew.
You know what I mean.
It's alot of hats to wear, but I'm pretty glad I don't really have anyone telling me how to do any of those facets of the site.
If I had not proposed all these changes in the first place they probably wouldn't be happening.
- scarabin0
girth AND length
- dippy0
yes, mg33 -- you're lucky. Many times, I've been forced to execute someone else's ideas and concepts. I'd like to think that I did a bang-up job on execution (production art, etc.). But some of the concepts were just turds, and all I was doing was polishing them nice and good.
What sucks for me, as a junior designer trying to rise up through the ranks, is that I can't include a lot of the work in my portfolio, because the badness of the concept takes away from any goodness in the execution.
- mg330
in that case dippy, it would't hurt to create your own concepts for those things away from work, at least to follow through on the ideas you have. You could always use things like that for a portfolio, right?
(Really not sure, I've never really put a portfolio together, but I know that plenty of people do new ideas for existing products and ads, and use them, right?Adios!
- tkmeister0
either way you choose, you are doomed.
- ********0
I like bad concept and bad execution because it confirms my low opinion of myself and the world
- setsolid0
i get sad when i see a design that got amazing concept... but got rape in the ass by bad execution... its like fuckin without cumming...