Concept VS Execution
Concept VS Execution
Out of context: Reply #24
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- grafholic0
graf, I would agree with you 98% of the time.
The other 2%, I reserve for when something slick and beautiful disguises a low-concept idea, and the public still buys it. It happens. Probably more than two percent of the time, too.
dippy
(Apr 12 05, 15:06)
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that's true.
but then why is public buying?
that's usually because something speaks to our underlying desire (not a desire to own, but desire to be a part of, or to be something by owning something), which is usually a product of good (yet manipulative) advertisement, which means the concept of advertisement was good....or am i looping.