CG Underground
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- Bunkum
Thought for today: Marketing is the evil that men do.
- rabattski0
then again marketing is paying your bills.
- clerk0
marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products.
- Bunkum0
Sorry, but I remember when clients 'paid the bills' before Marketing wankers did and the world was a better place.
- clone0
Bunkum thank you
- rabattski0
bunkum, that was before computers and before the bookpress. can't really believe that you would remember that. unless you're like rrrrrrreally old.
- Bunkum0
I guess they've always been lurking around but when I first started I'm sure clients were more involved with the creative aspects of their business. Marketing is just a way for industry avoid talking to designers. It's our own fault.
BTW: Just because something 'pays the bills' doesn't mean it's not inherently evil.
- rabattski0
well, duh, no, because money is the root of all evil.
- rabattski0
anyways, very roughly, a company sells stuff, and stuff doesn't sell itself, you need ads etc. thus marketing. so the client might pay you but the client is marketing driven. hence marketing is paying your bills.
- clone0
stuff would sell if it were needed without marketing
now it's all wanted by a buzz created by media.
look at the fanny-pack never once was it needed, we already had backpacks and purses.
marketing convinced people to want it because it was cool.
time has told otherwise
- whoohaa0
religion is the evil that men do
marketing is just a guet apens for stupid consumers
oh preach
- Bunkum0
I'm thinking about the job I'm on now and we are working with a couple of Marketing bods but they are just the link between us and the Directors. They have the final say, they are just saying it through their marketing dept.
Personally, I don't think business needs this extra layer of management. Creatives should have been more business savvy and this wouldn't have happened.
- clerk0
the market is stupid not the marketing.
- rabattski0
yeah i agree but the fact is that creatives aren't business savvy at all (99% of them that is) they can't decide, tactical as well as strategical, what's good for a company.
- rabattski0
yeah clone but that's the status quo and within this status quo it's paying your rent.
- spongebob0
My dog gave birth to a sausage.
- rabattski0
sorry for that image link. this one should work (but you all prolly know this one already):
- ********0
haha rabattski!
i knew it!
- Bunkum0
Business only seems to have totally embraced Marketing in the last decade or so. So why can't it be possible that Creatives will take the lead in the next decade or so (No, I dont really think that'll happen either, it's just that Marketing bollocks shits me.)
