New UPS logo
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- 35 Responses
- dave_bxcr0
damn imperialists : )
- JamesEngage0
the new ups logo says less that the old one.
- DutchBoy0
the new ups logo says less that the old one.
JamesEngage
(oct 24 04, 08:28)
-----------it is a very established brand by now. and their services comprise more then just bringing a package from a to b. it's about streamlining logistics and technology etc.
- JamesEngage0
Is that why it is shiny?
its such an established brand that they could of left it.
- DutchBoy0
yeah, not too sure about the bevel/3d either.. they could at least have provided a 'flat' alternative..
- JamesEngage0
it no looks like it should be on some hikers old wooden walking stick... they can post rationalise all they want... at the end of the day some suit wanted to put his stamp on the company... and spent more money on this, service should be part of the brand too.
- DutchBoy0
"it no looks like it should be on some hikers old wooden walking stick... "
hahaha, you got a point there!
- JamesEngage0
'spose i give graphics designers a job though
- PostModernStuff0
i think this logo profits from an established trademark whereas the other one had to be more specific. also it looks like it can hold for a long time because people are getting + and + accostumed to view the world through computers. although it is not so designed it stands out on screen like something very imposing and liking it its maybe out of the question.
Design is just design and wears off. Dutchboy is quite right imho, although Van Dyck has nice monograms too. :)
on the other hand, you just have to google/image ups to understand on the first catch WHY the other one was better god almighty...
- Neuarmy0
niice. well, i guess we won't be talking about design now...
:D
- canuck0
I worked at ups for like a year., shitty company.
As for the logo it's pretty decent. modern, looks more in keeping with the times, and their new business model which is going beyond just shipping packages.
On a side note, your not allowed to send packages through ups anymore with string/ribbons, can get caught in the sorting machinery.
- Rand0
even Rand didn't like that logo that much- he offered to redraw it, but they wouldn't let him
- andre_andreev0
i love the old logo because it was creative, "original" and a bit silly
the new one is cold, impersonal and i'm sure designed by focus groups and MBA's...