Logo Trends
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- DutchBoy0
stewart, that's just a play on their logo.. teldesign actually has made some solid logo's in the past, look at the NS one for instance..
i agree on bevels and gradients.. although some are even starting to use photographs, like a brand new university here just did (no online sample yet..) and Dutch 'cooperative bank' Rabobank really topped it all off..:
ugh...
anyway, the general trend is "human feel", humanization of corporations... they want to show transparency, honesty and human values.
here are some case studies / examples:
http://identityworks.com/reviews…
http://identityworks.com/reviews…
- dan100200z0
Circles are very much in fasion, all circles that is... Round ones, spehrical ones, oval ones... etc...
- DutchBoy0
and added swooshes.. see new UPS and DowJones for instance..
- cyc22220
you're right on that. I think technical evolution pushes the limits in logo and ci design.
You have now more possibilities to print and to show your logo, i.e. there's room for more complicated logos.And companies are opening their mind too, and want to have a "hip" logo.
- JazX0
I think it all depends on what you're going for and whom your target audience might be.
- lara0
agreed whitenoise. look at OS X, everything is 3D in a somewhat corny way but once adjusted to it, it's hmm yeah well amm, nice.
redone in the last year or so:
UPSand a few others that of course don't come to mind now.
- MLVR0
I think no logo will be a trend
-http://www.designobserver.com/a...
- stewart0
eh wendell... "you know like acid greens combined with greys"
am i oldfashioned now?
http://www.kulsdom.com/client/hl…
- MLVR0
- function820
logos that are multicolored and full of gradients still have to be simiple enough to be printed in black and white, they're just variations for different types of media.
- normal0
Gradients always bring to mind Abbey National bank for me.
http://www.abbey.com/index.htm
Which I think is a nice logo but a poor application. Yes, let's make another shitty british bank seem friendly without actually being friendly at all. All visual posturing and no delivery. Fucking 5 days to clear a check bastards.
- johndiggity0
def 4 color is getting bigger, can't wait for e-paper! death to b&w!
- -kappa-0
I still think, 3D or not, clean is the way to go. Nothing to complex, simple clean lines.
Memorable
That Juventis site is beautiful.
- Brettoes0
3D ish, UPS style ish,
http://www.juventus.it/
- DutchBoy0
interesting MLVR, but that's just more like a one-time trick, can never become a trend though.
- forecast0
While Photoshop now comes with nifty layer effects designers need to keep in mind that often logos ultimately are applied in numerous ways. When a company wants to brand a product and needs a logo cut from vinyl or screen print, those raster effects are causalities of cost and technical constraints. Those gradients can look sweet or shit depending on the end application.
- whitenoise0
We will see a growth of 3D, as more skilled workers (not really designers, but kids who are knowledgable about software) are coming out of the "design" factories, they will produce more dimensional designs to cover up a bad idea... 2d will later come back with a vengance..
- Raind0g0
Back to classics. Serif type. Crests. Many young agencies sporting the prep look - just a matter of time until the corporations adopt that style.
- cyc22220
You see more and more logos going multicolor or even using a gradient (see Sony Ericsson) in their logo.