Logo Trends
- Started
- Last post
- 31 Responses
- DutchBoy0
and added swooshes.. see new UPS and DowJones for instance..
- dan100200z0
Circles are very much in fasion, all circles that is... Round ones, spehrical ones, oval ones... etc...
- MLVR0
tomkat: there are trends in copy-paste aswell...
regarding the ups logo i think it's shit and it's a shame they redesigned Rands's original logo...
- tomkat0
hasn't all the good stuff been done already?
..and we are just copying, mixing it?
- fifty500
good call on the UPS logo, lara. Also the VW logo has that gradient applied to it to make it look pretty bad-ass too.
I just hate to see a good logo get spoiled by a cheesy emboss or dropshadow. DEATH!
- Gordy220
Cheers for all the info, it's my first post that's actually had loads of useful reponses
!
- forecast0
While Photoshop now comes with nifty layer effects designers need to keep in mind that often logos ultimately are applied in numerous ways. When a company wants to brand a product and needs a logo cut from vinyl or screen print, those raster effects are causalities of cost and technical constraints. Those gradients can look sweet or shit depending on the end application.
- -kappa-0
I still think, 3D or not, clean is the way to go. Nothing to complex, simple clean lines.
Memorable
That Juventis site is beautiful.
- johndiggity0
will the medium change the content? interesting:
http://www2.parc.com/dhl/project…
perhaps animated logos will become the new 3d.
- MLVR0
DutcBoy: I think it will pop-up some examples in all segments... at least the with the same attitude.
- tileeater0
http://www.hawaiianair.com/index…
nothing to do with trends really, i just really like hawaiian air's logo.
it's
pretty good
- Meeklo0
hmm..
the 3d thing it deff not a trend, Like jazx said, it all depends on how will be the identity of the brand best represented, yeah, Im sure there is 1000s logos made with helvetica and the little tm on top of it as aesthetics only.
but how many of those logos are proven effective? let me remind you all that if a logo lacks of originality "same color scheme, same typeface, same shame, than so and so's logo) then the logo lacks of originality and that can result weak branding.The osx 3d works fine for the screen, but it will cost a lot of money to get that on paper, do you really think that making a logo 3d is a trend? what happens if your logo needs to be displyed in one color really small on a flyer? its not the medium that adapts to your branding, its your identity that need to find the best way to get its message across different mediums..
dont you guys think?
- DutchBoy0
interesting MLVR, but that's just more like a one-time trick, can never become a trend though.
- Brettoes0
3D ish, UPS style ish,
http://www.juventus.it/
- MLVR0
- MLVR0
I think no logo will be a trend
-http://www.designobserver.com/a...
- DutchBoy0
stewart, that's just a play on their logo.. teldesign actually has made some solid logo's in the past, look at the NS one for instance..
i agree on bevels and gradients.. although some are even starting to use photographs, like a brand new university here just did (no online sample yet..) and Dutch 'cooperative bank' Rabobank really topped it all off..:
ugh...
anyway, the general trend is "human feel", humanization of corporations... they want to show transparency, honesty and human values.
here are some case studies / examples:
http://identityworks.com/reviews…
http://identityworks.com/reviews…
- normal0
Gradients always bring to mind Abbey National bank for me.
http://www.abbey.com/index.htm
Which I think is a nice logo but a poor application. Yes, let's make another shitty british bank seem friendly without actually being friendly at all. All visual posturing and no delivery. Fucking 5 days to clear a check bastards.
- function820
logos that are multicolored and full of gradients still have to be simiple enough to be printed in black and white, they're just variations for different types of media.