pbs: new unilever logo
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- unsexypixel0
i think its trying to be too many things. but i also think it is a bit better, more consumer based than the old one
- mennik0
uni'lever'. That word always makes my stomach turn.
- DutchBoy0
but for as far as i know it's not really aimed at consumers? unilever is more like this big fat corporation that runs/provides supermarkets with products with all kinds of names etc?
"Unilever’s new mission is to add vitality to life. We meet everyday needs for nutrition, hygiene, and personal care with brands that help people feel good, look good and get more out of life.
"
- pascii0
it's garlic.
- soda0
I think it's parsley
- DutchBoy0
i think it's soda, shaken soda.
- Bluejam0
reminds me of....
- rasko40
I wanted to write a thread about this but I dont have time right now to write what I wanted.. in extreme brief I wanted to raise an issue which I entirely understand and yet totally infuriates me. This is the rebranding of global corporations into 'friendly', 'responsible', 'caring', and 'ecofriendly' companies. the reality couldn't be much further from the truth.
We've seen Shell and BP rebrand into something you would forgive an alien interpreting as some kind of florist or some kind of planet protection co. McDonalds rebranding at the moment to a friendly restaurant serving fresh salads with your health in mind and now Unilever rebranding into what looks like a fucking Hippie Commune - what the fuck is going on?
This in point proves that consumer power is what sways brands and proves that we have the power as a mass to change the way corpps think and do business, however, this kind of rebranding in my opinion, only goes to justify my outright cynicism regarding multinationals as they are (as ever) only ever dressing up to be good guys while the pollution, exploitation and general multi faceted corruption carries on only now under the friendly face of 'green consumerism' - a motion invented by brand managers and marketing managers to appease and placate the public into believing they have some kind of choice and are in fact doing something good for the planet in buying unleaded fucking petrol, its a case of pure fucking placebo, and people drink that shit up like McShake.
You also have to question the beliefs of the self righteous advertising/branding types over at Landor and BBH who are happy to go about using their abilities to assist the charade of corporate bullshit.
end rant.
- unsexypixel0
you should look at there product range, you will be pretty amazed.
http://www.unilever.com/brands/f…
http://www.unilever.com/brands/h…
- rasko40
amazed, yeah.. I'm fucking disgusted. How can boxed, processed, GM, chemical laden, frozen food be 'better for you and your family', 'Natural and Fresh', or 'Food you can trust'.
I mean, seriously, do they actually believe their own bullshit?
- unsexypixel0
its amazing to see the brands that we were brought up on, the brands the we thought were our own, repackaged and renames and mass produced all over the world, kinda makes it all seem diluted. HP was the ice cream i loved growing up, it seemed so irish, little did i know
- soda0
it's stirred not shaken Dutchboy!
;)
- DutchBoy0
oh my god rasko!
i just posted that in the PBS as best comment ever!
a-fucking-em-fucking-e-fucking-n...
- soda0
Wasn't it Hitler who said the bigger the lie the more people will believe it?
Brand is everything, we have these fuckers doing all sort of shit but it's okay because their 'Brand' is healthy, green and beautiful.
I have a friend who works pretty high up in the chain at Landor in SF and I remember speaking to a lot of her colleagues at the time of the BP launch. So much justification for what they were selling...it made me wonder if they had heard it so many times they started to believe it themselves?
- soda0
at last a half decent thread on newstoday again...
and an excellent post from Rasko.
- rasko40
hehe come on Dutchboy, its not worthy, best posts must contain pink ninja suits and the mention of BrownCrime and maybe jox.
- DutchBoy0
well dang! you forgot! you could have sneaked them into that story somewhere! try again!
- DutchBoy0
"Next week, on May 17th, Greenpeace USA will be under threat of being declared a criminal organisation at the behest of the US Attorney General, under an obscure law that has been invoked only twice in its 130 years on the statute books - the last time was more than 100 years ago"
ther eyou go, they arte already believing it.. greenpeace is evil now..
http://www.greenpeace.org/intern…
(from PBS)
- rasko40
fucking crazy huh, under a 130 year old fucking pirate law thats only been used twice.. dont they have any fear or notion that they may be seen as utterly rediculous?
I guess the end justifies the means in their eyes.
- unsexypixel0
thats insane, there must be more to the story than this