pbs: new unilever logo
Out of context: Reply #8
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- rasko40
I wanted to write a thread about this but I dont have time right now to write what I wanted.. in extreme brief I wanted to raise an issue which I entirely understand and yet totally infuriates me. This is the rebranding of global corporations into 'friendly', 'responsible', 'caring', and 'ecofriendly' companies. the reality couldn't be much further from the truth.
We've seen Shell and BP rebrand into something you would forgive an alien interpreting as some kind of florist or some kind of planet protection co. McDonalds rebranding at the moment to a friendly restaurant serving fresh salads with your health in mind and now Unilever rebranding into what looks like a fucking Hippie Commune - what the fuck is going on?
This in point proves that consumer power is what sways brands and proves that we have the power as a mass to change the way corpps think and do business, however, this kind of rebranding in my opinion, only goes to justify my outright cynicism regarding multinationals as they are (as ever) only ever dressing up to be good guys while the pollution, exploitation and general multi faceted corruption carries on only now under the friendly face of 'green consumerism' - a motion invented by brand managers and marketing managers to appease and placate the public into believing they have some kind of choice and are in fact doing something good for the planet in buying unleaded fucking petrol, its a case of pure fucking placebo, and people drink that shit up like McShake.
You also have to question the beliefs of the self righteous advertising/branding types over at Landor and BBH who are happy to go about using their abilities to assist the charade of corporate bullshit.
end rant.