pbs: new unilever logo
pbs: new unilever logo
Out of context: Reply #14
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- soda0
Wasn't it Hitler who said the bigger the lie the more people will believe it?
Brand is everything, we have these fuckers doing all sort of shit but it's okay because their 'Brand' is healthy, green and beautiful.
I have a friend who works pretty high up in the chain at Landor in SF and I remember speaking to a lot of her colleagues at the time of the BP launch. So much justification for what they were selling...it made me wonder if they had heard it so many times they started to believe it themselves?