Print Question
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- Louno
Ok this might sound dumb, but when doing print jobs, does it matter if its done in photoshop ?
do you rasterize everything , fonts and all ? do you use non anti-aliased text for content text and anti aliased for titles ...
- swollenelbow0
i recommend using illustrator. you'll be glad you did in the end.
photoshop works sometimes for print when you are doing a 4 color process job.
illustrator.
- Louno0
but in illustrator u cant put non anti-aliased text ? also , i might have to put some pictures and stuff so this is going to be a more than 4 color job...
Im not sure if text should be anti aliased or not... from what i can see text is almost always anti aliased, but in my experience when i do something in Photoshop and print it with antialiasing the text is either blurry or a little offset colored...
- swollenelbow0
import all your pics in at 300res, as tiffs, you'll be fine.
yeah photoshop isn't vector that's why the text gets messed up. your vector text will come out clean and clear. and you can still do non anti aliased text in illutrator.
are you using pixel fonts or somthing?
- Louno0
Hmm i didnt know u could do non anti aliased text in illustrator ? ...
So what you recommend is to do all the image work in photoshop, layout and all, at the highest (300dpi) possible, then save as tiffs , import to illustrator , fill with text ( titles/content)
- swollenelbow0
louno, you will be golden doing it this way? can i ask what it is? i'm the creative director for a promotional company and do a lot of print jobs and if i got this file from you the way you're going to lay it out i would say, this guy knows what he's doing! =) well all the http://www.miniml.com fonts come out just like they are meant, pixel looking when printed from illustrator.
image work in photoshop (300dpi), layout text and size, with bleeds if aplly in illustrator. good to go.
- Louno0
Well I have to do a 2 page "advertisement" for a private medical clinic in downtown montreal, it has to be pretty corporate and look prestigious, dont know how im going to do that yet but anyways.
This is like my first job in print since ive been working here at my new job, ive done bussiness cards on my own and flyers but im a little bit insecure about this one... Im Creative Director too but with almost no experience i just got out of school 1 year ago, worked freelance for 6 months and been working at this agency for about 6months now, , i just finished my first big web project here , im mostly a web guy, http://www.grandeourse.tv , content are added each weeks as episodes goes by, right now only ep2 aired so its a bit boring.
About the fonts...i was talking about more conventional fonts, like arial or verdana, there is no way to make them come out non anti-aliased in illustrator right?
hehe sorry i rambled a bit .
- brundlefly0
non anti aliased, meaning aliased?
I am unclear.
- Louno0
yeah i guess non anti aliased means aliased :)
- swollenelbow0
yeah non anti aliased is aliased. =) a negative times a negative = a positive. if you mean will the come out crisp? the answer is yes. vector art loves to do that.
- Louno0
Ok thanks alot for your help.
- jk0b0
"a 2 page advertisement"? Sounds like you should be doing it in Quark or InDesign instead. And avoid Arial or Verdana - would make you look like a regular amateur.
- Blofeldt0
Hi Louno.
FYI, you'll be working in full colour if it's for a magazine i expect. Full colour is four colours Cyan Magenta Yellow and bLACK (CMYK).
You've got it right about the layout. Do your graphics in PS nad then import them into Illustrator. Your fonts will come out lovely. I do a lot of magazine ads and the standard in the UK is has become PDF.Ask the mag for their technical specifications, hand terms
Bleed= extra colour or image that goes over the edge of your artborad. Usually 3mm on each side.
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Trim = the actual size of the page. EG, A4's trim size is 210mm 297mm
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Type = not always stated but some mags don't want the text up to the edges of the Trim size, because sometimes it doesn't come out right.
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Gutter = Is the side of the page next to the spine of the mag. Thick mags like Cosmopolition are thick so you don't want important text slipping into the crease of the spine.
Sorry if you know all this, but i wish i had when i stared doing print work.
- Blofeldt0
Sorry should be Type Area.
Outline your fonts if you're supplying an ai or eps. Make sure you've not got any spot colours in your colour palette.
Oh year, and print people tend to be a bit like plummers.
" I wouldn't do that mate."
Quite condesding and pretty annoying but if you're nice they get to be ok.
- Louno0
I was just giving an example of convetional fonts heheh.I was planing on using Palatino and Futura i think...
Why Quark ? Its more like a 2 page sheet to present the services they give
- Louno0
Ok thanks alot blofeldt, its for a 8.5 x 11 format sheets.
just 1 thing i didnt really get, other stuff was pretty clear and i had a few notions too, but what did u mean about "Make sure you've not got any spot colours in your colour palette. "
thanks :)
- swollenelbow0
if you are using PMS colors convert them to CMYK before output.
also if you are using black, make sure what black you are getting, some printers specify what percentages of c, m, y, k, they like to get a rich black. if there is no black. please ignore. =)
- tymeframe0
"more than 4 color process job"
meaning 4c + spot?
if so, i'd use quark or illustrator for your final output. Either will handle your extra spot.
- Blofeldt0
Sometimes you get a crafty Pantone ref colour in your colour palette. You might get a smart alec printer calling you and say "caant 'ave more than four colours mate."