anti SUV ads
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- mitsu0
yeah, and go recycle your house
- o0o0
The SUV is an example of a larger issue. A really obvious one.
What we consider a 'reasonable standard of living' is not sustainable. We consume more than our share of resources. The SUV just does it faster.
- CL0
logic bomb, thanks.
- DSI0
where are the anti '73 cultas ads? those old school fucks driving around old smoking beaters with the original spark plug are not aiding to the cause you are so against i guess.
- hiphoprelic0
good point o0o -
The suv issue is more a waste issue than anything, but Bluejam said it, the ad campain hurts its cause by reaching so far out there that people just get pissed off.
It's very similiar to the "if you smoke pot, you will run over a child" campain. This ad even offends non smokers.
- Nirvous0
Funny fact to chew on: Arianna Huffington is the person behind the campaign......and she got her money from marrying an oil man. Pretty hypocritical. She has a private jet as well. No credibility.
- CL0
well, many of the folks with melted cheese running through their veins will probably not register these ads as little more than a subconscious blip....in fact, it may trigger road rage when the spectre of logic invades their cokepit...
- Bluejam0
"It's very similiar to the "if you smoke pot, you will run over a child" campain. This ad even offends non smokers. "
That winds me up. I was taking to a friend who works for the agency that did that ad...i asked why the ad wasn't targeting drink-driving which causes more deaths and affects a much wider audience.
They looked at me like i had to heads...
- Bluejam0
oops!
should read...
"They looked at me like i had TWO heads..."
- k9kuma0
i saw that ad before a movie... about the smoking weed and then running over a child.... WTF, very disturbing, and it quiet frankly pissed me off.
- mitsu0
too heads our better then won
- mbr0
Yeah, the pot wons are bs.
But these are long overdue. SUVs are the epitome of salesmanship. It really began (or so I've read) in the late '80s when it started be become pretentious to want/desire the material things in this world, ie the BMW. Exotic car markets where tripling (see XJ220, F40 ,etc) before they hit the market. With the economic correction came political correctness and environmental awareness. Cleverly and conveniently, the big 3 decided to market the 'truck' as an environmentally sensitive vehicle. Not too hard to imagine the state ranger and other 'people of the environment' driving trucks. But not one would want just a 'truck, so they slap the luxury amenities of the beemer into an oversized truck. Viola! The SUV is born, and everyone, over time and ad campaigns, feel that they 'need' one. It doesn't take a genious to realize how successful the marketing was. The genious lies in the big 3. They already had the platforms, the engines, etc., and just slapped it together. No safety standards to worry about (it's a truck, afterall, and trucks are for 'utilitarian' work, not transporting people and families), no bumper heights to comply with (even the F40 had to do this), and no standards of performance (again, it's a truck, who cares how fast, how quickly it stops, the lateral g's, etc.).
Marketing and timing gave birth to the behemoth that is the SUV today. Thankfully it is dying (albeit a slow death) and being replaced by crossovers that actaully serve a purpose, meet standards, etc. Thank God.
So I am obviously pleased that there is a marketing push in the other way.
- rd110
Believe it or not, the ads have nothing to do with SUVs.
The strategy is that we are dependent on oil. Just like a "drug dependency."
The supporting terrorist drug ads are a f*cking joke.
- finnpimp0
I thought The Detroit Project was a techno band... damn.
:)
- next_suspect0
Your firend probebly looked at you like you had two heads because the client was the DEA who wanted the ad directed towards pot. If it was MADD, they would obviously had the ad directed towrds the goverment-approved drug addiction, alcohol.
- markdw0
i gotta chime in here to say i think those ads are really embarrassing, because they don't talk about any environmental effect of fuel overuse but instead make up a really lame connection between oil and terrorism. not every country nor oil company is accepting (or even worse: supporting) terrorists. this is like "eating out at mcdonalds supports americas war plans" or "drinking vodka makes communism more powerful". makes me feel very uneasy...
- illtronix0
I dont know if someone's alreaeedy mentioned it since I havent rad the whole thread but SUV engines emit significantly more CFCs - ozone depleting gases - than other types of cars.
sure its a free country and all, but the fact is, SUVs are environmentally harmfully - in terms of gas guzzlin and ozone killin - as well as straight dangerous. if a tire blows out on my 98 camry while Im on 95, I guarantee I wont roll over a million times and die in 40 parts. Its a stupid fad that really co$ts and now we're going to war
You could get all the room and 4 wheel drive action in a subaru or audi wagon but people seem to want to push around some 50 foot Yukon or whatever. just plain stupid. and most of those fuckers have Bush Cheny stickers on the ass.
- unknown0
not read all posts here...
But the fact that Americans never heard of a car called "Smart" says enough...
It would definetly be my next car.
I am single, often drive alone or with two...and don't need all the *space* and weight and costs.
Smart is one of the cleanest cars out there. And one of the safest in its class....read the tests.
SUV = Big Mac = Big mentality = big = big = big = power.......mindless power...
- jox0
geez Janne, you serious? I drove one of those last month, even *I* had trouble getting in and out. Besides, it took an afterenoon to reach 120 km/h so it's definitely not worth all those $$$.
- mynameisgod0
nobody needs one except park rangers. Even farmers do better with a pickup and a small, but powerful to the size jeep.