WTF? CPA, CPM, CPC, PPC,CPS
Out of context: Reply #10
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My agency uses these terms often ///
CPC: Mostly, used in search...basically bidding to be at the top of the search results, and you (the advertiser) pay each time it is clicked on.
Some sites offer this model, but they probably aren't a site with high traffic. Because they'll make more using CPM.
CPM (per thousand impressions) - If a site is hosting your banner they charge you a fee per 1000x it is viewed. This can probably be negotiated based on how many impressions you buy.
Impression: your ad served to a visitor
Click-Through-Rate: these are typically reallllly low, like 1-2% and don't always translate to a transaction, so it's better to add tracking to your banners.
Tracking: DoubleClick and other services allow you to track your users movements online for up to 30 days, to see if your impression converts to an online sale or site visit rather than a click through.