Logo / branding cost...
Logo / branding cost...
Out of context: Reply #23
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- Amicus0
@sub.
It isn't only the value of the logo/brand in relation to the size of the company, but how often it is going to be used, and in how many different ways.
The local mom and pop store isn't likely to use a logo on a billboard, tvc, exhibition signage etc. etc., but a multinational company likely would.
Even if their is no direct correlation in value between a logo and the companies size, there IS some kind of a fuzzy relationship if you will. You could never break it down realistically, but it's there.
Not to mention the fact that identity work isn't based on just the hours you put in doing it, but the training, experience and innate skill of the designer.