Sony outsourcing their brand?
Sony outsourcing their brand?
Out of context: Reply #9
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- monNom0
Apple has all of their computers and devices manufactured by the likes of acer, foxconn, etc.
Now they (apple) probably still do a lot of the design, but you have to think that the manufactuer is initmately involved in the design process, as they're going to fabricate the end product.
This business model (the nike model) is at work in every industry.