AT&T Rebrand
AT&T Rebrand
Out of context: Reply #27
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- lukus_W0
Maybe this multiple mark concept is a display of power? Perhaps only the most powerful corporations (e.e. AOL, AT&T) can get away with it .. because their brands are already so strong and established.
But what's the next step after this? .. how can a large corporation like AT&T extend upon this?
It's almost as if they're de-constructing their established logo .. allowing it to degrade. But what's left once the logo isn't the centre piece of their brand?
If this kind of trend / process is taken to it's logical conclusion, I think a corporation will need to have a pretty strong identity to be able to stay cohesive.