Do Awards Matter?
Do Awards Matter?
Out of context: Reply #5
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- BaskerviIle0
Design awards are good for studio morale and designers' egos.
But in business terms they don't matter much.
Where I work we enter the 'design effectiveness awards' which measure how successful a design was (increased profits etc). I think clients care about those more.What's the point of doing great creative work for a client if it doesn't do anything for them. After all most design is about selling something or effectively communicating something, if it doesn't do that then it's failed