Sour Pickles!
Out of context: Reply #49
- Started
- Last post
- 55 Responses
- NotByHand0
Dolly, I rarely get involved in critique threads, but I can't help but ask one essential question in regards to the identity you're working on here. (Granted, this is the first time I'm seeing this and I honestly haven't read through all 3 pages of posts, so this may have been dealt with previously).
My question comes from this observation. The clearly most distinguishing element in regards to this client, is that it's 'Vietnamese Ice cream'... not just ice cream. Being fairly familiar with the $20+ billon United States ice cream industry and the brands involved, I know how saturated in parody the market is and how hard every single player tries to distinguish themselves.
So obviously my question is, why is there no focus on the 'Vietnamese' aspect in the identity work? Is this intentional?