Pepsi Rebrand (again)

Out of context: Reply #9

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    Why in the world would an icon brand like Pepsi redue their identity in the first place? If Pepsi and it's brand managers have to explain that it is a smiling face then the identity has failed on all levels. Your average person from around the world will just think that the new logo is a printing mistake.

    • It's sad really.
      The bottles/cans look SO cheap and miserably trying to be 'trendy'.
      NotByHand

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