aquent site redesign-spec work
Out of context: Reply #38
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From Facebook:
http://www.facebook.com/pages/Aq…"As the person who launched this contest, I appreciate the feedback. Thanks!
I also share the design community's suspicion, to put it lightly, of "spec" work or contests like these more generally. I would however, ask you to think about it differently.
First of all, I view this as an experiment. What can we get if we take this approach? We could get a bunch of junk, which would reinforce the idea that you can't get good design this way. Maybe we'll get something good. Maybe someone who wouldn't otherwise have the chance to show their stuff will get noticed. Who knows?
Second of all, we're not asking anyone to build an entire site, rebrand Aquent, create a new corporate identity, etc.. In effect, we're asking if anyone would like to take a little time and rearrange our homepage. If you have time and wouldn't mind winning a modest sum, why not give it a go?
In fact, come to think of it, we could have created a Flash game allowing people to rearrange the homepage and submit their new page to us. I bet people would take a stab at it without a prize even being offered!
Or maybe we should do something a little different, but frame it in terms of self-promotion. Maybe we should say this to all the web designers we represent: "Want a chance to show off your work? If you'd like to take a stab at redesigning our homepage, just do it and send us a jpg. We're going to be experimenting with various designs in the coming months, and, if we like yours, we'll put it into our testing rotation. It would be a great way to feature your work!"
Oddly enough, I don't think we would get grief for doing that, although the main difference between that approach and the current one is that it would be free!
I await my lambasting.
Matt Grant"