Digitas
Digitas
Out of context: Reply #8
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- MrD0
so...being a web shop..means you can't have ideas? No concepts allowed?
ftw
jevad
(Apr 16 07, 20:48)concepts are not about how its design but more campaign ideas. since most web shops do site builds (not campaign focused).
also, if there is a site build, its based on a above the line campaign from ad agency, so you dont get to play with big idea.
if there was an online campaign only, the strategy would still be in most cases still done by above the line team.