Advertising Concepts
Out of context: Reply #1
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- monNom0
I like it, but I'm not sure it would resonate with 17 year old males...
Maybe 24+the slogan is catchy, but the promise of "confidence" alone isn't painting a vivid enough picture for this crowd. I think you need a bit of sex appeal, as that's really what promise of 'confidence' comes down to for a 17 year old male.
As an example, look at Axe brand fragrances. In their adverts, Young men spray them on and woman can't help themselves. As cliche as it is, it's totally speaking to the 17year old crowd.
Now that's a bit over the top, and I don't think it would work for a family brand like Listerine, but you might be able to pull off something a bit tongue in cheek.. maybe a young man with messed up hair and a lipstick smudge looking dazed in the background?
my $.02