design / marketing
design / marketing
Out of context: Reply #14
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I think this line gets blurred a lot.
Marketing agencies are more account based, deal more with long term strategy and positioning and try to influence all the customer channels.
Design firms are more project based and are more specialized, sometimes having their own style which is sought after. A lot of times design firms are hired by marketing firms to produce work. A good example of this is how Goodby Silverstein works with Kurt Noble.