My mo'foing shoebox
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- TheGreatGlorpo0
" It was going to be the packaging for the next Derrick Rose branded shoe, the D ROSE 4"
No, it wasn't. You were hopeful that they might buy the idea, but at no time was it ever factually going to be the packaging for that shoe.
- Do you want to see the email saying "make us an offer"? As in how much do you want for it?cirquemedia
- Do you want to see my work on the D ROSE 4 art direction? I came up with the whole look.cirquemedia
- post it , lets see :)23kon
- mg330
To be totally honest, the design isn't bad. But how much does shoe packaging really resonate with consumers? It's an honest question. Maybe shoe boxes have been the way they are - relatively unchanged - for so long because A) they're frequently disposed of, and B) shoe makers want to keep costs as low as possible on production of boxes.
I have over 30 pair of shoes, and at least a dozen pair are in my closet in boxes. Most of these are in clear plastic boxes I bought so I can see what's inside them, what shoes are there. They're not quite perfect, but they work. As for the others, they're in original shoe boxes of all sizes in the closet. Sometimes I forget what's even in some of them, mostly because there are a few pair I wear daily.
So, I guess my question to you cirquemedia is what specifically are you trying to revolutionize? Shoe packaging for niche purposes (high end athletic shoes, launches, etc.)? The shoe box used for all shoes by one particular brand?
And what do you tell people you talk to about why they need this? Is your angle that cool/amazing shoes need new packaging that reinforces this?
I'm still curious what your Kickstarter angle is. My hunch is that when nobody buys your idea, you'll go to Kickstarter to sell individual shoe boxes using your idea so that people can buy them to store their shoes in, to have some kind of consistency across boxes. If that's where you're going eventually, do you still plan to use all the materials you're talking about? A clear box I could see into is the only practical version I could see buying. Fancy materials just add cost, and shoe boxes are an out of sight, out of mind thing that live in the dark in a closet for the most part. Also - how do you solve the problem of difference size shoes - ex. low tops, high tops, boots - that may be incompatible in one standard box size?
- jasontroj0
To echo mg33:
You also usually never see a shoe box until it's being put in your bag. Your eyes do the buying when it's on the wall, shelf, table, and your body does the buying when you try them on. A nice shoe box is a nice to have, but it's not a necessity.
The other thing I can see is that they are generally uniform. Not saying a Vans box lines up with a Cole Haan box, but they are an expected design that stacks and fits in a bag together. If I go to the store and buy two pairs, I now have one box that is the bag, and another inside of a bag.
Also, this site is worse than Shark Tank.
I love it and hate it though.
- BonSeff0
another thing to consider is packing space in container ships moving the merch from chinese factories globally. every inch is precious. When you have valueless box handles eating up square footage, it becomes easy to go with a simple square box that stacks efficiently and call it a day.
- BonSeff0
at least thats what the dude at the US Legal System tolt me
- mg330
Check this out:
http://wedesignpackaging.com/coo…- has the US Legal System seen those?BonSeff
- OH SHITmonospaced
- is that one of his projects in there?
http://www.chrisdarm…aliastime - yeah, i worked on the pure project launch kit... i can tell you who made everything and howcirquemedia
- fresnobob0
By "sold the idea to Adidas" I think you meant "went to the Adidas store and showed it to one of the dudes working the floor and they said "sick, bruh!""
- he was/is working for them actually, and he developed while there and they thought it was coolmonospaced
- instrmntl0
I'm starting to like these threads.
- BonSeff0
don't see dude's name in the credits
http://www.thedieline.com/blog/2…
seems like a lot of people had their hand in it. its featured on both agency's websites
it is some badass packaging tho
- utopian0
wow, mind blown...
- cannonball19780
My initial impression after spending 60 seconds looking at the dog's breakfast you have on your website:
Why is there no picture of the shoe inside the box?
Why is there no picture of the box opening to show the unpackaging experience
Why is there no picture of the box assembly instructions/materials?
Why is there no picture of the box actually on a shelf?
How is this different than a regular shoebox with the plastic tape-on handle that requires less folding?
You've basically just illustrated a shape that stacks. That's it. Welcome to kindergarten.
- fuck... why is there no photo of a box prototype?cannonball1978
- utopian0
Rough Crowd Here
- utopian0
Is there bad blood here?