My mo'foing shoebox
Out of context: Reply #48
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- mg330
To be totally honest, the design isn't bad. But how much does shoe packaging really resonate with consumers? It's an honest question. Maybe shoe boxes have been the way they are - relatively unchanged - for so long because A) they're frequently disposed of, and B) shoe makers want to keep costs as low as possible on production of boxes.
I have over 30 pair of shoes, and at least a dozen pair are in my closet in boxes. Most of these are in clear plastic boxes I bought so I can see what's inside them, what shoes are there. They're not quite perfect, but they work. As for the others, they're in original shoe boxes of all sizes in the closet. Sometimes I forget what's even in some of them, mostly because there are a few pair I wear daily.
So, I guess my question to you cirquemedia is what specifically are you trying to revolutionize? Shoe packaging for niche purposes (high end athletic shoes, launches, etc.)? The shoe box used for all shoes by one particular brand?
And what do you tell people you talk to about why they need this? Is your angle that cool/amazing shoes need new packaging that reinforces this?
I'm still curious what your Kickstarter angle is. My hunch is that when nobody buys your idea, you'll go to Kickstarter to sell individual shoe boxes using your idea so that people can buy them to store their shoes in, to have some kind of consistency across boxes. If that's where you're going eventually, do you still plan to use all the materials you're talking about? A clear box I could see into is the only practical version I could see buying. Fancy materials just add cost, and shoe boxes are an out of sight, out of mind thing that live in the dark in a closet for the most part. Also - how do you solve the problem of difference size shoes - ex. low tops, high tops, boots - that may be incompatible in one standard box size?