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- 77 Responses
- eoin 0
And yes, I know my illustrations are shite.
- sine 0
- robthelad 0
3rd one along is a good start. Go from there. Remove the, napkin? leaving the knives. Maybe just use one knife and make the other a fork.
- Yeah, I don't know about knife and fork though, seems a bit cliched? Was hoping to avoid using a fork.eoin
- But thanks!eoin
- Delighted you recognised it as a napkin!eoin
- I didn't recognise it as a napkin - how about, instead of a fork, a knife sharpener/ steel?detritus
- Excellent point, had thought about using a steel, might work well. Thanks.eoin
- mattwrightgd 0
Defiantly a start lose the Clip art style knive make it a more simple style. And like robthelad said Remove the napkin and add a fork?
Just my opinion. There are some great examples online of restaurant/food branding jobs out there worth looking at for reference.
- Yup, don't like the 1st year Illustrator style either, would love to have a nice crosshatch styled illustration ... don't have the skills though so I may commission someone, essentially I'm just looking at concept at the moment.eoin
- ... though so I may commission someone, essentially I'm just looking at concept at the moment.eoin
- MrAbominable 0
no napkin. i'd like the first one if the knife were intersecting, cutting the banner in a minor way. would probably require changing perspective on it but same orientation. kerning on 2013 is screaming at me.
- monospaced 0
Where's your other idea? Hard to critique just seeing one concept.
- 23kon 0
no napkin, it looks like someone concealing a knife.
- sine 0
- monospaced 0
Overall, conceptually, I don't think it works. Sorry. A knife is obvious both for 'cut' and restaurant, and the rest just seems thrown in. A star for no reason, a red ribbon, for no reason. Conceptually, you could really have fun. Cut the type, relate it to a restaurant guide, etc. What you're showing is really one concept with things pushed around. Try to come up with at least 20 completely separate concepts, some with illustration, some type only, some really out there, and then come back, perhaps. That's my advice.
- detritus 0
- feel 0
can't recognize it as a napkin, i guess most people wont
try something different from a knife, that is a cliche for the cut
do a little research on what your client's competitors are doing, it gives you a good idea on what not to do or what you're competing with
- i_monk 0
- Did you read the New York Times review of this restaurant abomination? It's great.eoin
- Yep. Check the Guy Fieri thread - http://www.qbn.com/t…i_monk
- Just checked it, the dude is a walking brisket.eoin
- Walking brisket? That's a real offense to brisket.mg33
- True enough, bad analogy.eoin
- eoin 0
"The Cut" refers to making the cut, as well as tying into a chef's cut, or a cut of meat. It also corresponds to a critic's cutting remarks ... perhaps. The book will be the top 100 restaurants in the city, i.e. The Cut presents Dublin's 100 Best Restaurants. Half will be voted on by diners, the rest by me and a panel of judges. One voting diner will win dinner for two in the Top 100 restaurants, to be used over a year.
The website will be daily food/restaurant reviews, news, events that I'm hosting, and so on, with room for commenting etc. I'm doing everything myself so it's a hard slog! But hopefully I can get a sponsor onboard and get the book moving at least.
- ZOOP 0
Replace the knife/knives with a vegetable/vegetables partially cut into slices. Soften the edges of the ribbon, lose the red star and maybe replace with a wine cork. Less cutting and more cut. :D
- bumdrizzle 0
i would keep the mark really simple. maybe just 'the cut' in a nice face with a dotted underline (it made the cut, below the line didn't). you could then take that dotted line device and use it on collateral in other ways. this being the obvious choice: http://www.list.co.uk/article/17… although personally I would keep it more abstract.
- qTime 0
I would start by designing the logo in black and white, then when you have nailed the composition then think about rendering it in a particular style.
- i_monk 0
I was about to say pretty much what bumdrizzle did – use the "cuts of meat" diagram as a starting point, setting the word mark in a shape suggestive of one of those cuts.
- Kiko 0
how about an Xbox type cut in the paper?
- CALLES 0
good name for a circumcision clinic
- doesnotexist 0
just use the ribbon
kill the knives