Unhate by Benetton
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- Honest Inc
Back to their old controvercial tricks reminiscent of Tibor Kalman's work on Colors
- clearThoughts0
Fuck yea. Best campaign I have seen in a long time.
- georgesIII0
^
really? coming from benetton?- not that I like... but this went viral in 2 seconds. and it's *only* an idea.clearThoughts
- dibec0
herm. interesting.
- CALLES0
benetton still exist?
- hektor9110
why not
- SteveJobs0
I don't think hate was ever the problem. It's greed, money, power, etc.
but whatever...
- seems like it's referring to the glbt community not the 1%doesnotexist
- then the message of their campaign is lost on me through their visuals.SteveJobs
- still though, hate is an overused word these days. usually our social divides are invoked by other things rather than actual hatred.SteveJobs
- than actual hatred. or so I feel.SteveJobs
- numero10
Are they downing that they have to go with this? lol
- Continuity0
Oh, dear. No more Pope-on-Imam snogging action:
- dobre0
Thought they closed shops for years, never seen any of that octopussy logo around. This contro ads r tiring. Shocks dont work anymore. So gay kiss.
- akrok0
HAHAHA! great, work.
- bliznutty0
wait, there are still editors on QBN?
- dbloc0
not something I want to see every time I come to QBN
- jon_d0
Great concept.
The poster with papa pope and the other guy was already taken down.
- pizzafire0
oh, it doesn't read "U.N. Hate"? fine.
- whereRI0
i worked on the pr film for this, we launched yesterday in the store in paris. crazy few of days. agency pretty fuckin happy with all the hype
- ThePublics0
After 20 years Colors is still one of the best magazines going. Design wise few compare.
- BrokenHD0
like
- necromation0
I have to be honest... I find it all quite boring.
Maybe years of working the industry has numbed me,
but i remember when the first round ads came around
and being blown away...Now i just see gimmicks. Sorry