Final Cut Pro X available
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- inteliboy0
I think people care, like Boz, because it's Apple. Though on a place like qbn, a bunch here do work in video. Personally I can't touch it for a bunch of reasons, though most of all I need to export OMF's for our sound mixing guys.
- bogue0
having shot primarily on RED I can say that i've been a complete Premiere convert since CS5. This doesn't make me want to switch back anytime soon.
- honest0
- Steve's Pixar made one hit after another for a decade. Can those film editors say the same?Pupsipu
- They should think who they're talking to. Apple are visionaries, they just know better. Watch, Adobe will copy them in CS6.Pupsipu
- it was never "steve's" Pixar, he just threw a money at them right when they needed it.Dodecahedron
- Juanmonk0
@Fax_Benson - made you look!;)
- vaxorcist0
I can just imagine Avid's new ad campaign.... same colors and Fonts as FinalCutX...
Ex-FinalCut users avidly seeking EDLs and other classic features...
- raf0
From Apple Human Interface Guidelines (generally saying: use Pareto principle, design for the masses, screw the pros)
—
Apply the 80 Percent Solution
During the design process, if you discover problems with your product design, you might consider applying the 80 percent solution—that is, designing your software to meet the needs of at least 80 percent of your users. This type of design typically favors simpler, more elegant approaches to problems.If you try to design for the 20 percent of your target audience who are power users, your design may not be usable by the other 80 percent of users. Even though that smaller group of power users is likely to have good ideas for features, the majority of your user base may not think in the same way. Involving a broad range of users in your design process can help you find the 80 percent solution.
http://developer.apple.com/libra…
- Dodecahedron0
what were apple doing in the professional video production industry to begin with ?
- for you sensitive fanboys that was not a rhetorical questionDodecahedron
- vaxorcist0
why was apple in pro video? the sheen, the "better than PC's" thing, just like chevy has the corvette to get people to buy chevettes.... a few years ago, it was important....
Late 90's..... Macromedia...(er.. Macromediocre to some) was writing a video editing app to beat Adobe's Premiere.... Apple was able to buy it and make sure it only ran on Macs.... also at the time, Apple helped develop Firewire, which really, really made video possible on computers without the hell of previous technologies...
Media 100 and Avid were able to run on WindowsNT and Mac (correct me if I'm wrong) and Apple was fearing that video editing would go WindowsNT, starting a domino effect in many shops, as Adobe had ported Photoshop to WindowsNT...
So, Apple was using Video to show how hip it was, how it was "thinking different" and why did pro's use FinalCut? Colleges were getting it cheap, and Media100 and Avid were very hard to sell to a college administrator when you could use FinalCut...
Also, FinalCut on a laptop meant that editors could work anywhere... this is a HUGE DEAL....
Now that Apple seems to no longer need the "shiny sheen" of the pro video community, as the iPods/iPhones/iWhatevers don't depend on any "pro" users bringing "sheen" to the apple brand, they're interested in the 80% of users who want video editing to be as simple as an iDevice, rather than those who need industry old-school-ism like EDL's and such....
- <most thoughtful answer to a question on qbn in the history of history.bogue
- ah yes firewire. quicktime aswell. I guess a big chunk of the industry were on macs already so they went into related development in a big wayDodecahedron
- ...related tech development in a big way. well done vax thanksDodecahedron
- thanks everyone.. I forgot to indicate how important Quicktime was... major feather in Apple's Cap in the difficult late 90's.....vaxorcist
- late 90's when people thought Apple was about to go out of business or get bought... System 7.5 was crashy....Copeland never was finished....vaxorcist
- buggy and crashy, Copeland was never finished, System 8 was OK, but everyone wanted a Modern OS... BEos or NeXt....vaxorcist
- so the Video Editing thing + the Postcript Printer Font thing = Apple's reason to exist for a while....IT depts hated Apple...vaxorcist
- tedvandell0
why did Apple enter the Pro Video market?
AVID was a Mac only application, but decided it was better for them if they moved to Windows PCs. At that time, 1997-98, AVID was the only significant player in the NLE space. AVID users were up in arms, not wanting to work on PCs and raging against AVID much like FCP users today are going off about FCPX.
Macromedia had this new partially developed program and needed a cash infusion badly in its anti-Adobe program development.
That is how FCP version 1 entered the world and lead us to where we are now.
I miss Macromedia.
- registe0
lifestyle / usability = apple
the higher index they can build the happier they arethe return is their only focus
your interaction is a burden to themhere sheep, the kool-aid is right there
enjoy our macrocosm™
- stoplying0
Final Cut Studio is available again
- moldero0
i got this Final Crap Pro X just to import from my cam, it sucks, it compresses your vid with an MPEG-2 codec so you cant get a raw uncompressed dv.
I have a copy of iMovie HD 6 that imports uncompressed DV perfectly but i cant use it since im on a new 64bit system, sucks.
- Aa770
updated for XML support and a free 30 day trial:
http://9to5mac.com/2011/09/20/ap…