Final Cut Pro X available
Out of context: Reply #68
- Started
- Last post
- 73 Responses
- vaxorcist0
why was apple in pro video? the sheen, the "better than PC's" thing, just like chevy has the corvette to get people to buy chevettes.... a few years ago, it was important....
Late 90's..... Macromedia...(er.. Macromediocre to some) was writing a video editing app to beat Adobe's Premiere.... Apple was able to buy it and make sure it only ran on Macs.... also at the time, Apple helped develop Firewire, which really, really made video possible on computers without the hell of previous technologies...
Media 100 and Avid were able to run on WindowsNT and Mac (correct me if I'm wrong) and Apple was fearing that video editing would go WindowsNT, starting a domino effect in many shops, as Adobe had ported Photoshop to WindowsNT...
So, Apple was using Video to show how hip it was, how it was "thinking different" and why did pro's use FinalCut? Colleges were getting it cheap, and Media100 and Avid were very hard to sell to a college administrator when you could use FinalCut...
Also, FinalCut on a laptop meant that editors could work anywhere... this is a HUGE DEAL....
Now that Apple seems to no longer need the "shiny sheen" of the pro video community, as the iPods/iPhones/iWhatevers don't depend on any "pro" users bringing "sheen" to the apple brand, they're interested in the 80% of users who want video editing to be as simple as an iDevice, rather than those who need industry old-school-ism like EDL's and such....
- <most thoughtful answer to a question on qbn in the history of history.bogue
- ah yes firewire. quicktime aswell. I guess a big chunk of the industry were on macs already so they went into related development in a big wayDodecahedron
- ...related tech development in a big way. well done vax thanksDodecahedron
- thanks everyone.. I forgot to indicate how important Quicktime was... major feather in Apple's Cap in the difficult late 90's.....vaxorcist
- late 90's when people thought Apple was about to go out of business or get bought... System 7.5 was crashy....Copeland never was finished....vaxorcist
- buggy and crashy, Copeland was never finished, System 8 was OK, but everyone wanted a Modern OS... BEos or NeXt....vaxorcist
- so the Video Editing thing + the Postcript Printer Font thing = Apple's reason to exist for a while....IT depts hated Apple...vaxorcist