Pepsi rebrand?
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- Geith0
god awful. looks like a tampon logo.
- 3point141590
The Pepsi brand will die a slow and miserable death.
- ukit0
Now that I see the whole thing, I like it.
- RoyBoyII0
shocking type. really has no strength or impact.
one word for the pepsi rebrand..... BALLS!
- gramme0
I loathe it.
- Invalid0
I've gotta say, they're far more attractive than the cans they've got here in AU. I'm talking about the ones with the Spades, Clubs, Diamonds, Hearts. Those things look like student work at best.
The current Pepsi type typeface is pretty ugly aswell.
I suggest we embrace change.
- ukit0
I changed my mind. I hate it.
- TheBlueOne0
This sums up my feelings on this:
""Brand" is a distraction from the main game, which is doing great stuff for customers and staff. Pissing about in Brandland is a good excuse not to really get to grips with the stuff you need to get to grips with, and it tends to lead you off into "communications" rather than actually doing something.
"Brand" perpetuates the myths we like to hold tight to, about the power of marketing and communication - sometimes when you hear brand folk talk, they seem to imagine they are sorcerers and magicians, weaving binding spells and illusions. More often than not, they like to use military metaphors. The truth of course is that mostly were neither of these things and have a marginal effect at best."
- akrokdesign0
Pepsi kicks BBDO worldwide and goes to TBWA/Chiat/Day.
it was ARNELL, a BBDO sister agency who updated the logo.
:-)
- janne760
- this and xerox were designed by the same guy.johndiggity
- this guy?
http://i6.tinypic.co…
janne76 - Bob Balls?gramme
- Bob Balls! LOLZers!!!Gilt001
- joeth0
I really think these all look like ass. But I'll wait and see how it looks on the shelf. That's what really matters.
I know that it for sure won't look as clean as this when they get all the other nutrition info and marketing crap on there. Everyone wants there brand to be clean like Apple. But only Apple knows how to pull that off. The copycats all starts out clean, and then it all goes to hell when the marketing people get their hands on it.
- OhYeah0
terrible idea of having 3 logos.
- gramme0
Globular Synergism!!!
- ukit0
RESPECT THE BEVEL™
- joeth0
- Classic Microsoft Branding3point14159
- ohhh I remember that...OhYeah